How To Build A Value-First Brand That Attracts A Following

Edwin Lee’s journey took him from a job with Credit Suisse in New York to eventually building the first retailer focused, SFC licensed fund in Hong Kong – how did he do it?

The Bridgeway Fund is Hong Kong’s first retailer focused, SFC licensed fund which invests in small stores and shops throughout the bustling city. We had the pleasure to sit down with the founder and CEO, Edwin Lee ( 李根興 ). In this first video of our three episode series, he shares with us his journey, and how he acted on his entrepreneurial ideas. Edwin relocated from a finance job in New York, and has gone on to build a radically successful brand with a loyal media following.

After leaving his previous job, he found himself at a crossroads. He could find a similar job, go on the path of an MBA, or start his own business. Edwin decided on the third option.

Using his savings and even selling his house to fund the new business idea, he began to buy and sell retailer spots such as small shops and restaurants. As his business and expertise grew, he turned to publishing content online to share his experience and educate interested professionals.

Through quality articles and video publications, Edwin grew a strong following on various social media platforms, and is now a KOL in his own right. However, the process was not easy. Competition is fierce in Hong Kong, and critics were a constant. Why invest in a retail space during the pandemic? How can you hope to sell if there is a recession? Edwin has persisted through sceptics and come out on top, however it was not easy. Asides from constantly publishing industry-relevant articles and videos which his growing follow base consumed, he applied a strong work ethic.

Simply being creative and thinking outside the box is not enough, as Edwin puts it, the smallest amount of execution and acting upon ideas, will always outperform even the best brainstorming and planning. There is more in-depth insights to come from our second and third parts, and we are excited to be publishing them in the following weeks. Watch our discussion above, as we are sure there are some key insights for anyone, and as always, enjoy.

▶ About the guest:

Edwin is the Founder of Bridgeway Prime Shop Fund Management Ltd, the first SFC (Securities and Future Commission) licensed fund management that focuses exclusively on shop properties investment in Hong Kong and major cities worldwide.

Edwin established Bridgeway (Originally HKBI) in 2001 after being an investment banker at Credit Suisse First Boston in New York and Hong Kong. Over the past decade, Bridgeway has grown from a one-man company to become the leading business startup consulting company adopting the Business Build-Operate-Transfer (BOT) model with 300 staff in Hong Kong. As of June 30, 2013, Bridgeway has completed 1,11 business sales transactions and built 78 businesses for entrepreneurs to purchase as ready-made-businesses. Bridegeway now focuses exclusively on property fund management, an SFC regulated type 4 and 9 activities in Hong Kong.

Edwin was the sole awardee of the 2010 Hong Kong Business Awards: Young Entrepreneur Award by DHL/South China Morning Post. He was also named the Innovative Entrepreneur of the Year 2007 by the City Junior Chamber of Hong Kong and Entrepreneur of the Year 2012 by Capital Magazine.

Edwin was the youngest and first non-American Chairman (2009) in the 29-year history of the International Business Brokers Association (IBBA), the world’s largest association for business brokers based in Chicago, USA. Edwin is currently a Board Member of Cyberport Hong Kong. He is a U.S. CPA and a Chartered Financial Analyst (CFA). Edwin received his B.S. Finance and M.S. Accounting from University of Southern California, USA. He has completed his Doctor of Business Administration (DBA) degree at the HK PolyU with a research focus in entrepreneurial motivation and decision making. Edwin has also completed the 3-year Owner President/ Management Program at Harvard Business School.

Edwin is one of the awardees of the 2011 Ten Outstanding Young Persons Selection organized by Junior Chamber International.

▶ Contact Edwin & his team Here:




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