Key Takeaways in Digital Marketing (Real Estate) with 4HK

Key Takeaways in Digital Marketing (Real Estate) with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

  • 3 things to trim up your digital marketing operations.
  • Suggestions for real estate professionals going digital. 
  • Striking a balance between thinking and instinct 

We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

This segment summarizes very well. You need to do 3 things: control your cost of acquisition, communicate well, and execute fast. Otherwise, your digital marketing effort would not be effective. If you are a real estate professional that is trying to figure out how to help your company to go digital, I suggest just coming up with an easy and reasonable plan to try. Don’t overthink all the time, but think through when you do.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

關鍵點:

  • 三件事,使您的數位行銷有效。
  • 建議房地產專業人士走向數位化。
  • 不要想得太多,但要想清楚。

在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

我們的感想:

這個部份概括得非常好。你需要做三件事:控制你的收購成本、良好溝通,及迅速行動。否則,你的數位行銷策略不會有效。如果你是一個正在尋找方法將公司搬到線上的房地產專業人士,我建議你先想一個簡單且可行的計劃來作嘗試。不要過度思考,但是要透徹地思考。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.

▶ Connect with the guest

▶ Source & Supporting:

LimeHK: “LimeHK is a Hong Kong-based acceleration consultant which helps early startups survive and succeed.”

https://www.limehk.co/

Call to action: CTA is basically the commands delivered by websites. For example, a website asking visitors to sign up or click on a number or email for further info.

https://www.optimizely.com/optimization-glossary/call-to-action/

Bounce rate: This term is used in internet marketing in order to analyze the percentage of visitors who do not tend to continue viewing the website and leave instead.

▶ Disclaimer:

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As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

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Enjoy!

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