This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.
▶ Key Points:
- 3 things to trim up your digital marketing operations.
- Suggestions for real estate professionals going digital.
- Striking a balance between thinking and instinct
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.
▶ Our Thoughts of this episode:
This segment summarizes very well. You need to do 3 things: control your cost of acquisition, communicate well, and execute fast. Otherwise, your digital marketing effort would not be effective. If you are a real estate professional that is trying to figure out how to help your company to go digital, I suggest just coming up with an easy and reasonable plan to try. Don’t overthink all the time, but think through when you do.
本集是和4HK的訪問其中一部份，他們是我們信任的市場營銷經紀，他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份，以便你尋找有興趣的內容。4HK 是個時尚行銷仲介，專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司，他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人，一個以香港市場為基礎的風險投資機構。
▶ About the guest:
Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.
They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.
▶ Connect with the guest
- Website: https://www.4hk.com.hk/
- LinkedIn: https://www.linkedin.com/company/4hk
- Facebook: https://www.facebook.com/4hk.ltd
- Twitter: http://twitter.com/4hk_ltd
- Email: [email protected]
▶ Source & Supporting:
LimeHK: “LimeHK is a Hong Kong-based acceleration consultant which helps early startups survive and succeed.”
Call to action: CTA is basically the commands delivered by websites. For example, a website asking visitors to sign up or click on a number or email for further info.
Bounce rate: This term is used in internet marketing in order to analyze the percentage of visitors who do not tend to continue viewing the website and leave instead.
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