Obstacles For Real Estate Companies To Go Online with 4HK

Obstacles For Real Estate Companies To Go Online with 4HK

We invited our trusted marketing agency 4HK to celebrate with us and also give you some strong ideas on digital marketing, specifically for application in the real estate sector. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to the startups and SMEs, they host workshops to teach entrepreneurs & founders on how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHk, a Hong Kong-based acceleration program focusing on early-stage ventures.

Key Points:

  • The challenges real estate companies face
  • Why real estate companies don’t have time to learn and do digital marketing
  • How real estate companies should kickstart when it comes to digital marketing

We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

I find Patrick’s observation is accurate. Compared to other industries, real estate professionals tend to be conservative and result-driven. It is part of the culture. The three main things all real estate professionals care about: cost per lead, the amount of effort, and the expected result. Many relied on relationship building through physical contacts like networking events before COVID, they find it hard to invest in digital marketing now when everything is new. Digital marketing is a long-term investment and it is something new to a lot of real estate professionals. Yet, this is needed to remain competitive in this fast-paced digital landscape. As Andrew said, you should start by short-term planning and long-term planning according to your own pace.

我們邀請了我們最信任的線上行銷仲介4HK來跟我們一起慶祝並且給予你們一些在線上行銷的一些強烈想法,特別是房地產領域的觀眾。4HK 是個時尚行銷仲介專門為品牌達到更高收益的建議。除了給予一些行銷建議去初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

我們的感想:

我認為Patrick的觀察頗準確。對比其他行業,房地產經紀傾向保守及以結果為重。這部份是他們的文化。所有房地產經紀都重視三樣東西:每筆交易的成本、需要投放的努力,以及期望的結果。在疫情前,很多經紀都會透過現實中的接觸,例如不同活動,去建立人際關係網絡。現在,所有東西都是嶄新的,他們對於投資數位營銷感到困難。數位投資是長期投資。對於很多房地產經紀,這是一個嶄新的領域。但是,數位營銷對於於這個以速度著稱的數位地域裏保持競爭力是非常重要的。就如Andrew所說,你應該跟從自己的步伐,從短期或長期計劃開始。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

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Enjoy!

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