Digital Marketing In Real Estate with 4HK

Digital Marketing In Real Estate with 4HK

This is our very first Denzity Lens episode, and we are excited for what’s in store. We invited our trusted marketing agency 4HK to celebrate with us and also give you some strong ideas on digital marketing, specifically for application in the real estate sector. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to the startups and SMEs, they host workshops to teach entrepreneurs & founders on how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHk, a Hong Kong-based acceleration program focusing on early-stage ventures.

With this much experience in both digital marketing and startups, we covered many topics during our interview, such as the struggle of real estate companies transitioning to digital, marketing funnels, digital marketing KPIs, and how you should do video marketing. We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

We are happy with the tips and insights the 4HK team has shared. On behalf of the Denzity Team, thanks so much for being our very first guests of the show. Your dedication speaks strongly to the team’s passion to help pull the startup community together. Digital marketing is a vast topic. The 4HK team has done a great job to give people some ideas on the “why”, “what”, and “how” of this big field. Some topics certainly could have been more addressed in-depth, such as the importance of understanding the marketing funnel,  and more examples to illustrate what can go wrong in digital marketing. And, of course, more on digital marketing KPIs. I feel we can chat more on those topics the next time we have another Denzity Lens Interview. We plan to break the full interview into multiple episodes and post them once a week. We will also share our thoughts on each segment to give you some guidance. Feel free to reach out to the 4HK team to chat up as well.

這是我們Denzity Lens的第一集,我們非常激動去了解更多他們分享的內容。我們邀請了我們最信任的線上行銷仲介4HK來跟我們一起慶祝並且給予你們一些在線上行銷的一些強烈想法,特別是房地產領域的觀眾。4HK 是個時尚行銷仲介專門為品牌達到更高收益的建議。除了給予一些行銷建議去初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

有了這麼多經驗在線上行銷以及初創企業,我們在採訪中概括了許多話題,如地產行業是如何在線下轉線上中掙扎,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

我們的感想:

我們非常激動可以得到4HK作為行家的分享代表我們Denzity的團隊,非常感謝你們成為我們這個節目的第一位嘉賓。你們的採訪激發了我們團隊的熱情來幫助初創社區團結在一起線上行銷是個很大的標題。4HK團隊在給人們強烈建議關於這個領域有巨大貢獻。有些話題當然可以討論的更加深入,如了解行銷漏斗的重要性。還有更多例子去描述線上行銷有機會出現的錯誤。當然,還有更多關於線上行銷的KPI。我認為在我們下次的Denzity Lens的採訪中,我們可以討論更多關於那些主題。我們準備把完整的採訪打碎成數集並且每週上傳。我們也會分享每一個部分的想法並且給一些建議也請隨意找4HK的團隊進行更多討論

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

▶ Connect with the guest

▶ Source & Supporting:

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As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

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Enjoy!

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