There are plenty of ways to do marketing for your real estate business. Traditional marketing methods, like creating a Facebook page or having a website, are no longer enough in today’s information age. Think about it, how many Facebook or Instagram posts do you see per day? And how many of them will you pay attention to? There is simply too much information online! That’s why today we want to talk about a more powerful way to promote your real estate business – video marketing. Here are 3 reasons why you should use video marketing right now.
#1 Video is more attractive
You know what? YouTube is the world’s second-largest search engine and second most visited site after Google. On average, there are 1,000,000,000 mobile video views per day. Video is a versatile and engaging content format that gives us a real-life picture of what is going on. It’s not hard to explain why Tik Tok is such a big thing now – the video-based social app is booming with more than 500 million monthly active users – people like it because videos are easy to digest, interactive and entertaining. So, if you are not using videos to promote your real estate business, you are missing out! What’s more, you don’t need to create professional-grade videos or something fancy. As long as your content is authentic, insightful and useful, people will remember you and your business.
#2 Video is more engaging
The whole concept of marketing is based on trust and creating long-term relationships. Trust is the foundation of conversions and sales, so stop selling and let the people come to you by providing them with the information they need. When potential customers see you talking about your properties and sharing knowledge in video format, it is likely to engage and ignite emotions. You can also present your real estate services in a conversational form. It is an effective way to foster trust. Many first-time buyers are sceptical about choosing their real estate agents because they fear fraud and cheating. So, the video is an excellent format to let potential clients know your business and you as a natural person.
#3 Not many of your competitors are doing it right now
Although video marketing has been around for a while, many real estate agencies are not harnessing its power. For many years, the real estate business has been a relationship business. Agencies find their clients offline and rely on referrals, and most of the marketing budget goes to traditional advertisements like TV ads and property tour videos. You can be more creative when it comes to promoting your real estate agencies. For example, Denzity is actively looking for real estate experts worldwide to give our audience a better idea of how the real estate industry works. We are very active on YouTube and partner with real estate experts to produce useful content. Instead of selling or bombarding people with sales information, our goal is to inspire buyers’ confidence and trust during their real estate exploration. If you are owners of real estate agencies or real estate agents and wish to contribute, you are more than welcome!
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