Denzity Insights Transcript: The New Age Real Estate Expert: Agency, Media, and Artificial Intelligence with Prash Nayar

The New Age Real Estate Expert: Agency, Media, and Artificial Intelligence with Prash Nayar | Denzity Insights

Prash Nayar shares his opinion on the future of real estate media and the role of Artificial Intelligence in the real estate industry.

Connect with Prash Nayar:

LinkedIn: linkedin.com/in/prashnayar   

Instagram: @realestatetimesTV

Over the past years, the influence of technology on major industries have been massive. Whether by helping predict outcomes or improvising management, technology has definitely made its permanent place in the real estate industry.

In today’s video, Prash Nayar shares his opinion with Darren Wong Denzity on the future of real estate media, the role of Artificial Intelligence in the industry and much more.

Prash is the Co-founder of REXY AI, a shared buyers database fostering collaboration among real estate agents while earning them a passive income, saving them time & establishing further trust with their clients. Besides working on REXY AI, Prash is the CEO of the Real Estate TimesTV, a digital real estate media company that provides its audiences with a global perspective on the world of property.

  • What is the real estate game really about?
  • What are the challenges you actually face?
  • How does social media come into play?
  • Is it possible to pick only one social media platform to reach your audience?
  • How does AI benefit realtors?
  • Who can you trust in the industry?

As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

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Quick tips:

PropTech (Property Technology): The acronym PropTech is used to describe the usage of technology such as mobile applications, data analytics etc to the real estate industry. It is also known as Real Estate Technology. Individuals tend to use PropTech in order to modify the real estate market and to ease the workload within.

For more: https://bit.ly/3eAXVVz

IoT (Internet of Things): IoT is basically a network or system embedded in devices or machines which allows them to interconnect and exchange data without the involvement of a human being. IoT helps realtors gather information and make decisions accordingly, which often acts as a support to increase sales.

For more: https://bit.ly/3h5w01D

BlockChain: A BlockChain is a chain of several blocks containing information in them. It mainly works with a mechanism that makes it really hard to tamper with the information inside a blockchain, making it secure and reliable. It is widely used to record transactions in the real estate industry.

For a deeper understanding, click on the link provided below. https://bit.ly/30funrh

AI (Artificial Intelligence): AI can be defined as the imitation of human actions and thinking, programmed in machines. The idea behind this concept is to enable computers and machines to perform more intelligently. AI can potentially enable the real estate sector to operate a lot more efficiently by saving time and energy, as well as providing valuable data and analysis.

For more: https://bit.ly/3ezzIic

Alright, let’s get back to the transcript of the show. Enjoy!

Darren Wong: Hey, Prash. Hey, how’s it going, man? 

Prash Nayar: Oh, good Darren yourself?

Darren: Very good. Very good. Thanks so much for joining us, I know we have tried to arrange this for a while. I think last time I saw you was in Hong Kong a year ago, right? 

Prash: In July. That is correct, my friend. It was a great, great trip for us. And we went over there and it was a pleasure to meet you and the team.

Darren: Yeah, like absolute pleasure. And I remember that event is about property tech as a pitch night. That Denzity and Asia prop tech, you know, we both co-host together, which is something that’s interesting because for your background, you’re not only from a real estate, traditional professional, you actually once stepped into the prop tech space. So it’s something that will talk to you more and explore more what’s going on there. 

Prash:Beautiful, let’s do it Darren. 

Darren: Yeah. So for the audience that you know, want to know more about you. Would you mind giving a short introduction of who you are and what you do.

Prash: Absolutely, sure. I’m originally from Malaysia, I’ve been in Perth, Western Australia in the last 10 years. And I’ve been in the real estate game for the last five years. So my bread and butter is real estate investment. I grow my clients wealth, wire property. And one of my passions is, well, two parts. One is film, I absolutely love film, I’ve been writing since I was 12 years old. That’s where my media comes in. And the other part is property technology as you mentioned. I think moving into real estate, and one of the things that we do is always to look at our long term vision, right? So five to ten year plan, and knowing where technology is going is where I would like to be in. And now we’ve formulated a team to push forward in creating innovation in our industry. 

Darren: I see that’s something that when you said you’re interested in filming, that makes a lot of sense now because for you, you’ve been doing a good job on social media and then I think your storytelling skill is spot on and something that I wish the industry it’s like it’s pretty captivating. So I have some questions. First, let’s start with something that you know, I’m sure everyone’s asking right is, how has the COVID-19 virus affected Australia markets? And then how have you and other real estate professionals coping with it? 

Prash: Sure. So I’ll start off with talking about how the market has been the last five years. So we’ve been in a downturn since the mining industry boom in 2012, 2013. We’ve seen a downward turn host the mining industry boom. So we’ve had a reduction in our values of property, and in higher supply, so you had a lot of apartments built over the last three years, so you had about 16,000 homes in the market at any given time. Where in a seller’s market, it was eight to 10,000 homes, the last three years has seen a downward trajectory. When COVID hit earlier this year. We obviously had the uncertainty of the market to place, we had a reduction of our weekly transaction. So it’s solved 50% reduction in our weekly transaction from a 600 sales per week to 300 sales per week. However, as UN’s progress, I think one thing that the Australian government did really well is to manage the lockdown. It was a staged lockdown. So in other words, the small businesses were looked after. They created a stimulus with a job keeper scheme which ensured that people of the small businesses could survive and still have a limited number of employees while they sustain the business through the downturn, through the lockdown and also post lockdown when our numbers were managed about four weeks ago, they started a stimulus to invite local businesses to start reopening again and this was also a staged approach that has in turn seen the confidence of purchasers increase. The last two weeks we’ve seen genuine buyers come into the marketplace. tire kickers are out of the market. So great to see that. 

The challenge however, stays the same Darren because it has been the downturn the last five years, plus ensuring that the expectations or the expectations of the sellers of the market price has to match the actual value of what buyers are willing to pay. So that’s still the remaining challenge. However, rental values have been increasing. So earlier in q1 of 2020, your vacancy rates were reduced from 2.7% to about 1.8%, which is great. That tells us that in the coming months rental values will increase in turn, improve and boost the investor market, which will then increase the price. So in a nutshell, while the Covid credit crisis has caused uncertainty, I think in the last four weeks, it has truly showcased that the true buyers are out there. We’ve gone through the downturn. Now we’re looking at where we can take the market forward. I think just before the interview we mentioned about the first home buyer incentive announced just this last weekend, up to about $55,000 is available for first home buyers, if they’re looking to build. So I think the next month should spill a good and positive light for the market overall. 

Darren: That’s great. Um, I think that is something that a lot of real estate markets do. I’ve interviewed a couple experts, and they also said that the government is trying really hard to help out because, you know, the law market was undergoing recessions and uncertainties and stuff like that. So hearing from you about, you know, to understand what’s going down south is like, that’s awesome. And so a bit more from your side, right? So I know that like, you know, you started with the sales side of the real estate industry. How do you get into the real estate media side? 

Prash: Sure. So as my first two years Darren. One of my biggest challenges was credibility. As you know, in the real estate game, it’s all about representing a person’s asset. And in the area that I’m dealing with, I work between your 750 to 1.5 million, and the beautiful character homes. One of the things I realized is that the media often portrayed the negative side of real estate, auprop, obviously, itself. One of the things that I’m truly passionate about, as I mentioned earlier, it’s about film and the power of media, it’s about showcasing the truth of a particular industry. And if I can show that from the point of view of peers, of my peers in the industry, then why not? So I created the real estate times to cut out the bullshit from the marketplace and showcase what is truly happening. And that has grown over the years. I started off becoming a media corporation, forming videos for my properties, and doing quick one minute or two minute videos about lifestyle surrounding properties as well. I think that was a highly important way to show that listening, while property can be a way of expanding your wealth, it’s also a lifestyle possibility. So that’s how the extension came about. Creating The Real Estate Times and I’ve been enjoying it since it’s merging my two passions. 

Darren: That’s good. Yeah, So when I met you, right, I looked into your content. I was like, wow, this is like something that looks like a very high production. But then obviously, I think there are some contents you create which is actually very, very, you know, DIY and a lot of things are very simple. But, I mean, production aside, right? I’m working on this, this, like a setup I do at home. It’s not really glamorous, but I think people just care about the content. And what you’re trying to do is paint a culture because real estate is not just numbers, it is more than that. It’s people interacting with the space and obviously I’m really emotional about this whole sector and so as you, I’m sure, but then you know, we can do hours and hours about it. So since surely that you have experimented with different stories style, like storytelling style and content, which you’re really good at, what type of formats and content do your audience like the most? And why do you think that’s the case?

Prash: I think one of the things that we made a point to do with our content is to summarize our values or what we want to or the message that we want to portray within 60 to 90 seconds. As you know, the social media attention span is fairly short. And if you can get your message across in 60 to 90 seconds, and I think a lot of my clients and my audience has been responding fairly well to that as much as I mentioned, I’m able to speak about it for hours and then as good as it will be.

If I can summarize my content in that 60 seconds then I’ve successfully done so. And the way I do that is a very simple intro outro and have three points of summary of the message so I’ve been doing them for variable things for the last three years now. And it’s really turned my cold prospects into warm ideas that they see me as the way I am on video, that I appear the same in person. And I think that’s where a lot of professionals are unable to come across the authenticity line. Because if you are authentic and if you are genuine, you speak from your heart, and when you speak from your heart, passion flows. And that’s where I believe that the true connection is established across the power of the media. 

Darren: I see. So when I watch your contents, right, in real estate times, you have covered more than just real estate. And obviously, we touched on a little bit just now on culture and everything but what’s a reason behind that when you’re crafting the journeys and series and so on? 

Prash: Sure, to be honest, the last three years and five years in my career has been a growth process that led me growing, to become the person that I am today. And one of the things I’ve always wanted to do instead of preaching something is to share my learnings and that’s exactly what I’m doing. So I’m sharing my experience. Just over the last five years, be it with learning true business be it with the apps that I’m utilizing, be it in my project in artificial intelligence, or with what is happening with my community in real estate, if I can share that with my peers and my clients, then to me that’s an extension of who I am. And if that is what is set across in my business, then I believe you will be the great way of portraying the way I run my business. So again, back to authenticity, right? As much as I would like to preach real estate in any way I can. That’s not what I’m only about, you know, so it’s all about sharing my learnings and be that with exercise with my mental mind and my body, be it with business, in my learnings, or with my community support. I believe it’s connecting all of it to form the person that I am and in turn our end clients should benefit from it too. 

Darren: That’s great. That’s great. I think I want to get to the AI soon because it’s obviously something I want to ask you more about. It’s something I’m still learning. And I do want to ask some questions later on about how everything ties in together. So before that, right, because like we both know the real estate experts, KOLs, professionals any like jargon to use to classify that uses a lot of social media to present their information. And then in your point of view or something that you are really close with, how has it changed? You know, like during the year and how does your approach change, according to those platforms that evolve through time? 

Prash: Sure. Sure. And I think that’s been the biggest issue with social media that has been that many landscapes, that many platforms have come in the last five years, that we find it hard to pick one and that is my advice to all professionals choose one that you’re comfortable with. And for me, it’s Instagram and Facebook. So Instagram, I’m big on as you know, Darren, I love my Sunday, use. Simple. It’s about just making sure that your message goes across. So to be honest with you that has been one that I took onto myself. The idea is consistency, right? If you don’t think you can maintain consistency, then only pick one that you’re comfortable with and go ahead with that. So I believe it’s where your audience lies. If you think that LinkedIn is the place for you, for professionals, then sustain your audience on LinkedIn. If you think Instagram is the one, then go ahead with that. But I take my cues from Gary Vaynerchuk. And one of the things that he said is to create a video pillar content. If you have one pillar content, for example, a two minute video, which can be put onto YouTube and can then be put on Facebook, you can take snippets of it, like 30 seconds snippet, 60 seconds snippets you can put onto your LinkedIn and Instagram. So it’s understanding your flow and how the platforms can be affected utilizing one media content.

Darren: I mean, if Gary V says so you got to go with it because he’s the one who is— it’s true. I mean, it’s good. It seems like we have the same kind of people we listen to and learn from and everything. So when I wrapped this whole interview with you, in my head there were so many questions because I think you are really diverse. Not only that, you know you’re a good storyteller, but it seems like it has been since early on you have that ready, you’re, you know, doing the sell side helping clients you know, connecting different dots together, then you got the property technology, so I was very complex because I’m working on that too. It’s not easy, you know, it’s very foreign. And at the same time it’s like you coming together. So being at the forefront in real estate you know, I call it a new age of the Real Estate’s sector. How do you see the future of real estate media, and how would technology like AI, benefit the whole sector? 

Prash: Sure. I think I see it from a quadrant point of view Darren. The idea is simple. We want to benefit our end clients. 

In this scenario there are purchases and there are sellers, I’d be managing an asset that is backed by a real world asset. Ideas property is the future of where you would see a growing wealth. My media is about the front of the property. The technology is about the systems and my sales is the transactional element to it. So that’s how all three are connected. The future of media to answer your question, I would see this as what we mentioned earlier, social media itself, because attention for one, it’s growing shorter by the years and everything is in our hands, you know, the platform is in our you know, our mobile phones, then that is where we should be gravitating towards value, value chain providers such as your social media, so videos would be your best way forward. The future of media I see it is in social media itself, and that’s what we’ve been focusing on. With technology, the system comes into where you predict real estate will take forward. So I would say anything that can benefit our end clients, anything that can go into automation and outsourcing. That’s where we put our focus in. Right. And that’s how our machine learning comes into play. So with technology, with AI, the idea is to ensure ease and accessibility for our end client. 

Darren: That’s great. I think I might have to steal some lines from you because it’s something that I have a hard time telling people what’s going on. 

Prash: The core is all three. They are always a benefit of our end client. It’s a long game for us right Darren? We always got the properties for a one year, two year thing, and if you put it into perspective of a ten year plan, then everything should fall into place. 

Darren: Hopefully that’s something that— and obviously as founders we are. We think that way every day. But you know, it’s a hard, hard, hard journey but before like so, because there’s some questions that you know, they’re in talking to you and I want to know what your point of view is for investors utilizing social media to also learn about, you know, investing, how the property investor had better informed decisions, who they can trust and everything. But before everything, right, it’s something that I have to ask you because when I met you, you talked about Rexy, the AI, Rexy AI, and before everything comes in, I want to ask you that question, because it seems like something I would be really curious about. So how does everything lead to Rexy AI? And would you maybe explain more about what it does, and what the vision is for the whole project? 

Prash: Absolutely. So I’ll start off with what Rexy is. The word Rexy stands for real estate. So the r-e real estate DNA, the x-y is the DNA in real estate and the idea is going back to basics about collaboration. See, I believe that when it comes to purchasing a property, there are many aspects to the entire transaction the A to Z of the buying process, generally a salesman person falls into the place of representing the element of the asset only. Then you have yourself an agent, you have your financers, you have the trades that are involved. The idea of Rexy is that we are a community of agents, brokers and trades powered by the unlimited power of artificial intelligence. Now, where the AI comes into place is with regards to the data that we are collecting. On a basic transaction, we understand that a purchaser purchases a home and potentially will resell it in the next five to seven years. That’s the average in Australia. Understanding the journey firstly, which in turn tells us about their buying behavior should help us then predict where they will be in the five to seven years. So the goal of our community is to be able to serve them throughout the journey, not just being a pill agent, but being a really an agent that focuses on relationships. That’s how Rexy AI was formed initially; our vision was to have that in place. But the essence of the community is in collaboration, which is where I see the future of AI Darren. 

Now one of the things that we believe is that AI is currently being treated as the space race back in the day, countries across the world are competing on who can form the best AI. One of the best solutions to that is collaboration. A quick example on what’s happening with Covid currently, as we know, vaccines are being created by about 16 to 18 countries at the moment, right that are pressing forward in creating the vaccine, how they’re doing it is by collaborating on a resource or on the knowledge that they gained. So as soon as something is gained in one country that is shared across the other nations that are creating it as well. That’s where I see the future of it. So besides being a competing industry, as real estate generally is known for, with automation, and with the future of computing, collaboration needs to be the way forward.

That’s where I truly stand.  That’s the essence of what we’re trying to create. And where that falls into place, once again, is with regards to delivering value for end clients. My goal, be able to collaborate with the peers in my industry, not competing for the well and benefit of our end client. So right now, it’s all about collecting data and understanding the process. Without data, there is no machine learning. And machine learning, as we know, falls in two places: that’s robotics and that’s prediction analysis. Our system is all about predictive analysis, and how we can then predict the future of our transactions.

Darren: I see. That’s a really ambitious vision you have and at the same time too there’s so many platform popping out like, this morning I saw like two platforms raise money coming into Hong Kong, you know, I’m in Hong Kong, and they’re just like, just so many different platform is seems like you know, its going to be I wouldn’t say a battle, it’s more like a lot of people are going into space and excited about it. So in your point of view, too, right? When there’s so many different options like real estate platforms like Australia, I think there are a bunch of them. How would you think that the future of real estate platform or the whole sector is going to become? 

Prash: Yes, I think what you are creating Darren with Denzity is an amazing example. And so to answer your question, because it’s about a collective of people who are experts in their industry, number one, experience in the industry and the passion to help that’s key, right? Because I believe that’s where the future is because you can enter the industry and have a vision or have a goal of creating multiple streams of revenue, it’s highly possible. But if your vision lies in helping the future of the industry, then that’s where I believe the strength lies in so in a place where our public or our end clients can come to to find people who are experts number one, providing true value number two, and number three, have a heart of collaboration that should be the way forward. That’s who I would personally trust, right at the end of the day if I see you in a platform and you’re there sharing the information for the benefit of all, then I believe that you are not out there to look after yourself. And in the future that’s what will exactly separate the the human touch, and the computational elements. As you and I both know, every industry is going to change with regards to automation. So anyone clicking buttons, more than picking up the phone. So our goal is to become the the forefront number one of that transaction, and number two to become the trusted advisor. So a platform that has all of that combined, (i.e, Denzity) should be a future.

Darren: That’s flattering. Very flattering. If i want to steal some lines in the future, if i need to raise some money next time, I’m going to steal some lines from this and be like hey “source from this interview.”  So, no, thank you. I’m really flattered. Thank you, I really hope something that like we’re both working on, or something that even Personally, I really want to thank you because we both at least we coherent each other, because that’s what we believe in, you know, it’s to help the industry. So something that the audience obviously might be interested in learning about, you know, real estate, digitization, their property tag or AI and everything, and then so some audience might be investors. So something that I’m really curious to, in your point of view, which you have been around the social media space long enough and the media space, how can investors be careful or kind of be aware when they have consumed these kind of real estate media. I mean, one more thing to add, right is that you know, media is great. However, there are bound to have bad players, bound to have people that are not meant to be, you know, good hearted. So I want to know your point of view on that as something that I, even for myself am curious about. 

Prash: Yes, well, I think the first thing is that you’re right. There is a lot of news out there that is untrimmed. That’s how I would say it. That is, watching the news first thing in the morning, right, our first thing to do is to trim out the fat, cut out the negativity and try to understand what’s happening in the world. I think every investor that’s out there should understand the source of the news that they are reading. That’s number one. And knowing that not every news outlet is out there to just spread the right and the true news. Everyone has an agenda behind them. So knowing where I guess, who owns this media corporation and what agendas they’re running the corporation for, is highly important. I mentioned earlier the reason why I started in Real Estate Times is to cut out the bullshit I mean that true and well. Knowing who’s running it, what they stand for, their principles, and how they’re delivering their news is very, very important. So I say that to all of my investors, all of my clients, right, read the article is fair and fine but know the source, understand the information on where it’s coming from and always get a second opinion. So that will be my best recommendation. I say that to my friends and family. So I would say that to my clients as well.

Darren: Mm hmm. Yeah. That’s summarized really well, because it’s something that is a big discussion in the industry. And I feel that, you know, like not to make the older generation not a good player, it’s just because back in the day, there aren’t many ways to understand what’s going on. And then in Hong Kong, for example, there are a lot of these kind of scams or mistakes people make and it turns and make the whole industry I said before already on this video, they make them sound like a very bad industry, and so on. So it’s something that is very good to hear from you because sometimes when I tell this concept to people, everyone’s like we’re talking about the media sector in real estate media sector is very efficient. You know, everything I was like no, it’s not. You have no idea how much things there are that no one knows about, or things as missing. And you can’t just take an article and say, “Oh, this is exactly what I need to do. x-y-z.” So, it’s something that like, I think that’s a very good way to end this whole interview. And but before you go, what kind of takeaway, would you like the audience to have this video?

Prash: Sure. Well, one thing I would say is that at the end of the day, always look at where the future lies, understand future growth. Look at the next five to seven years be it if you’re investing in real estate, be it if you’re looking at the technology of real estate as well and work your way backwards, find your comfort zone in that line, in that industry. And reach out to experts i.e., yourself Darren because at the end of the day, we are here to help. You know if you are building something again, I’ve known you, since I met you in Hong Kong, the passion is that genuinely if that genuincy lies in your soul, then that will be part of your principles and your business too. So that’s my ultimate takeaway. Read the person behind the camera, make sure you know the principles and you will know who you want to work with. Also be transparent. You and I both know where the future of blockchain is taking us. There will be everything in there. So with the advent of AI, IoT and blockchain, I think there’ll be a lot less falsity in the media. People will be peer reviewed, and where the technology takes us, it can only be better as long as the right people are leading it.

Darren: Yeah, I think that’s a great way to let the audience understand how it’s going to be in the future and stuff like that. And I feel like we can talk about this for another like three, four hours. And obviously for us, we do plan to— if this whole insight series is good, people like it, we’d want to do something more specific. It can be property tech, it can be media itself, something more specific. So as an interim, right, if the audience want to know more about you or want to know more about your work, what are a couple of ways that you suggest them to reach out to you.

Prash: Brilliant, well, you can do it in three forms. Number one, please head on to the website. So that’s a realestate.com.au. Also with my Instagram @therealestatetimesTV. Also, you can reach out to me on LinkedIn, my name Prash Nayar, more than happy to help you in any way. Again, we are focused in Western Australia, but we’ve got our agents across Australia as well. So the idea is that any part in our country you like to invest in, we’re here to help and you can reach out to us in all three forms.

Darren: That’s great, I obviously I’ll include everything in the show notes in this whole video description. And I just want to say thanks for your time, and this has actually been a blast and it’s something that I really want to talk to you more about in the future.

Prash: I look forward to our next chat Darren. Thanks for having me on.

Darren: Thanks. Thanks for coming in and then talk to you next time. Thank you.

Prash: Sounds good. Take care, my friend.

Darren: You too. Bye.

Darren Wong:嘿,Prash。嘿,最近怎麼樣?

Prash Nayar: 哦,Darren ,你好嗎?

Darren :很好。很好。非常感謝您加入我們,我知道我們已經嘗試安排了一段時間。然後我想我上次見到你是在一年前在香港吧?

Prash:在7月。正確,朋友。對我們來說,那是一次好旅程。我們去了那兒,很高興認識你和你的團隊。

Darren :是的,就像絕對的快樂。我記得那那節日是關於房地產技術的熱鬧之夜。Denzity 和 Asia PropTech 支撐技術是我們共同共同主辦的,這很有趣,因為對於你背景,你不僅來自房地產,傳統專業人士,而且實際上你曾經踏入道具技術領域。因此,我想與你更多地交流,並探索更多發生的事情。

Prash:很漂亮,讓我們一起吧Darren 。

Darren :是的。因此,對於想更多地了解你的聽眾。你簡要介紹一下你是誰以及做什麼。

Prash:絕對可以。我來自馬來西亞,過去十年來我一直在西澳洲的珀斯。在過去的五年中,我一直從事房地產。所以我集注是房地產投資。我幫客戶增加財富,買賣房地產。我的激情之一是兩部分。一個是電影,我非常喜歡電影,我從12歲起就開始寫作。那就是我的媒體進入的地方。另一部分是你提到的房地產技術。我認為進入房地產領域,是其中之一我們要做的事情總是看我們的長遠願景,對吧?所以有五到十年的計劃,知道技術的發展方向是我想要的方向。現在,我們已經組建了一個團隊來推動在我們行業的創新中不斷前進。

Darren:我看到的是,當你說你對拍攝感興趣時,因為對於你來說,你一直在做在社交媒體上做得很好,然後我認為你的講故事技巧很到位,我希望整個行業都能夠更加吸引。所以我有一些問題。首先,讓我們從你知道的事情開始,我確定每個人都在問正確的是,COVID-19病毒如何是否影響了澳洲市場?然後你和其他房地產專業人士如何應對呢?

Prash:好的。因此,我將首先討論過去五年的市場情況。因此,自2012年,2013年採礦業繁榮以來,我們一直處在低迷時期。因此,我們的房地產價值有所下降,供應增加了,因此您在過去三年中建造了許多公寓,因此在任何給定時間,您在市場上都有大約16,000套房屋。在賣方市場上,那裡有八到一萬套房屋,最近三年呈下降趨勢。當今年年初COVID出現時。我們顯然有不確定的市場位置,每週交易減少了。因此,它解決了我們每週交易量減少了50%的問題,從每週600筆交易減少到每週300筆交易。但是,隨著聯合國的進步,我認為澳大利亞政府確實做得很好的一件事就是管理封鎖。這是一個分階段的鎖定。因此,換句話說,小企業得到了照顧。他們刺激了一個與工作人員見面的計劃,該計劃確保一個人或小型企業可以生存,並且仍然有數量有限的員工,而他們可以在經濟不景氣,封鎖期間維持業務,並且在人數減少時也可以進行封鎖在大約四個星期前進行了管理,他們開始採取刺激措施,邀請當地企業重新開始營業,這也是一種分階段的做法,反過來又使購買者的信心增強了。在過去的兩個星期中,我們已經看到真正的買家進入了市場。輪胎噴射器已經淘汰了。很高興看到這一點。

但是,挑戰仍然是Darren,因為最近五年一直處於低迷狀態,另外還要確保賣方對市場價格的期望或期望必須與買方願意支付的實際價值相匹配。因此,這仍然是挑戰。但是,租金價值一直在增長。因此,在2020年第一季度的早些時候,您的空缺率從2.7%降低到了約1.8%,這非常好。這告訴我們,在未來幾個月中,租金價值將反過來增加,改善並促進投資者市場,從而使價格上漲。簡而言之,儘管Covid信貸危機造成了不確定性,但我認為在過去的四個星期中,這確實表明了真正的買家已經存在。我們度過了低迷時期。現在,我們正在尋找可以推動市場前進的地方。我認為就在我們上週末剛剛提到的有關首次購房者激勵的採訪之前,如果首次購房者打算建造,則可獲得約55,000美元的資金。因此,我認為下個月應該為整個市場帶來良好和積極的影響。

Darren :太好了。嗯,我認為很多房地產市場都在這樣做。我已經採訪了幾位專家,他們還說,政府真的在盡力提供幫助,因為,您知道,法律市場正在經歷衰退,不確定性之類的事情。因此,聽到您的來信,以了解南部發生的事情真是太棒了。還有更多從您身邊對吧?所以我知道,就像您知道的那樣,您是從房地產行業的銷售方開始的。您如何進入房地產媒體領域?

Prash:好的。因此,作為我的前兩年,Darren 。我最大的挑戰之一是信譽。如您所知,在房地產遊戲中,這全都代表一個人的資產。在我正在處理的領域中,我在您的750到150萬之間工作,並擁有漂亮的人物住宅。我意識到的一件事是,媒體經常刻畫房地產的負面影響,顯然是歌劇本身。正如我前面提到的,我真正熱衷的事情之一是電影和媒體的力量,這是展示特定行業的真相。如果我能從同行,行業同行的角度證明這一點,那為什麼不呢?因此,我創建了房地產時間,以消除市場上的廢話,並展示真正發生的事情。多年來,這種情況一直在增長。我開始成為一家媒體公司,為我的物業製作視頻,并快速製作一分鐘或兩分鐘的有關生活方式周圍物業的視頻。我認為,這是表明傾聽的一種非常重要的方法節目,傾聽雖然財產可以增加你的財富,但它也是一種生活方式。這就是擴展的產生方式。創建房地產時間,因為它融合了我的兩種激情,所以我一直很享受。

Darren :很好。是的,所以當我遇見你時,對,我調查了你的內容。哇,我覺得素質很高。但是顯然,我認為你制造的某些內容實際上是非常非常非常了解,DIY和很多事情都非常簡單。但是,我的意思是,除了制造之外,對嗎?我正在為此進行工作,就像我在家中所做的設置一樣。不是完善,但是我認為人們只是在乎內容。你想要做的是描繪一種文化,因為房地產不僅是數字,它是是人們與空間互動,很顯然,我對整個領域都非常感動,所以,我敢肯定,但是你知道我們可以花很多時間。因此,既然可以肯定你嘗試了不同的故事風格,例如講故事的風格和你真正擅長的內容是你的受眾最喜歡哪種類型的格式和內容?你為什麼會這樣呢?

Prash:我認為我們要針對我們的內容做的一件事情是在60到90秒內總結我們的價值觀或我們想要的內容或我們想要描繪的信息。如您所知,社交媒體的關注範圍很短。而且,如果您能在60到90秒鐘內傳達您的信息,並且我想我的許多客戶和聽眾對我所說的那樣一直都做出了很好的回應,那麼我可以講幾個小時然後會盡可能的好。

如果我可以在60秒內總結自己的內容,那麼我已經成功做到了。我的做法是非常簡單的介紹,有三點消息摘要,所以最近三年來我一直在做可變的事情。真的把沒有興趣的觀眾

變成了熱情的觀眾他們將我視為我在視頻上的樣子,我本人也一樣。我認為那是很多專業人士無法來的地方跨越真實性線。因為如果你是真實的,如果你是真實的,那麼你發自內心地說話,而當你發自內心地說話時,激情就在流動。那就是我認為真正的地方建立跨媒體力量的連接。

Darren :我明白了。因此,當我觀看你的內容時,在Real Estate Times,你所涉及的不只是房地產。顯然,我們剛才談到了文化和所有方面,但是當你精心製作旅程和系列等等?

Prash:確實,老實說,我職業生涯的最後三年和五年是一個成長過程,導致我成長,成為我​​今天的人。我一直想做的而不是傳教的一件事就是分享我的經驗,而這正是我在做的事情。所以我分享我的經驗。在過去的五年中,無論是通過學習真正的業務,還是通過我正在使用的應用程序,或者是在我的人工智能 項目中,還是正在發生的事情,我的房地產社區,如果我可以與朋友和客戶分享這一點,那麼對我來說,這就是我的身份的延伸。如果這是我業務中遇到的問題,那麼我相信你將是描繪我經營業務的絕佳方式。再說一次,回到真實性吧?我想傳講房地產我會盡一切可能。你知道,這不只是我的目的,而是分享我的學習知識,並通過鍛煉頭腦和我的心身,無論是經商,學習或社區支持。我相信它將所有事物聯繫在一起,形成一個我自己的人我們的最終客戶也應從中受益。

Darren :太好了。那很棒。我想我想盡快進入AI,因為這顯然是我想向您詢問的更多信息。這是我還在學習的東西。我確實想稍後再問一些有關一切如何联系在一起的問題。所以在那之前,對,因為就像我們倆都知道房地產專家,網路達人,專業人士,例如任何行話都可以用來分類的人,這些人使用大量的社交媒體來展示他們的信息。然後,從你的觀點或你真正接近的觀點來看,它是如何變化的?根據這些平台,你知道,例如在一年中以及你的方法如何變化隨著時間的推移而發展?

Prash:好的。當然。而且我認為,這是社交媒體面臨的最大問題,因為過去五年來出現了許多情況,出現了許多平台,我們發現很難選擇一個,這是我對所有專業人員的建議,請選擇一個重新適應。對我來說,它是Instagram和Facebook。所以Instagram,正如您所知,我很忙,Darren,使用。簡單。只是要確保你的消息能夠通過。所以要對你誠摯,這是我對自己的尊重。這個想法是一致性,對嗎?如果你認為自己無法保持一致性,那就只選一個對此感到滿意並繼續進行。所以我相信這是你的聽眾所在。如果你認為LinkedIn是適合你,專業人士的地方,那麼在LinkedIn上吸引觀眾。如果你認為Instagram是其中一個,那就繼續吧。但是,我從Gary Vaynerchu 那裡得到了提示。他說的一件事是創建視頻支柱內容。如果你有一個主要內容,例如兩分鐘的視頻,可以放到YouTube上,然後放到Facebook上,則可以它的摘要,例如30秒摘要,60秒摘要,你可以將其放入LinkedIn和Instagram。因此,它了解你的流程以及利用一種對你內容有影響力的平台。

Darren:如果Gary Vaynerchuk這樣說,那麼你就必須堅持下去,因為他是那個人的強項. 是的。我的意思是很好。似乎我們有和我們一樣聆聽和學習的那種人。所以什麼時候我把整個採訪和你一起包裹了,我有很多問題,因為我認為你真的很多元化。不僅如此,你還知道自己是一位出色的講故事的人,但似乎從一開始就已經做好了準備,你正在做賣方幫助你認識的客戶,將不同的點連接在一起,然後你就獲得了財產與技術,所以很複雜,因為我也在努力。你知道,這很不容易,很陌生。你在房地產領域的最前沿,我稱這為房地產行業的新時代。你如何看待房地產媒體的未來,技術如何 人工智能,使整個行業受益嗎?

Prash:好的。我認為我是從象限的角度看待Darren 的。這個想法很簡單。我們希望使我們的最終客戶受益。

在這種情況下,既有購買又有賣方,IBM管理由現實世界資產支持的資產。 Ideas財產是財富增長的未來。我的媒體是關於酒店的前台。技術是關於系統的,而我的銷售是它的交易要素。這就是所有三個連接的方式。媒體回答您的問題的未來,我認為這就是我們前面提到的社交媒體本身,因為人們對此的關注度逐年降低,而且一切都掌握在我們手中,您知道,平台就在我們手中知道,我們的手機,那麼這就是我們應該吸引價值,價值鏈提供商(例如您的社交媒體)的地方,因此視頻將是您前進的最佳方式。我認為媒體的未來在於社交媒體本身,而這正是我們一直關注的重點。有了技術,該系統就可以進入您預測房地產將發展的位置。因此,我想說的是對我們的最終客戶有利的任何內容,以及可以進行自動化和外包的所有內容。那就是我們關注的重點。對。這就是我們的機器學習發揮作用的方式。因此,借助技術和人工智能,我們的想法是確保我們的最終客戶輕鬆自如。

Darren :太好了。我認為我可能不得不從您那裡偷走一些電話,因為我很難告訴別人發生了什麼事。

Prash:核核心是這三個。始終是我們最終客戶的利益。對我們來說這是一場漫長的比賽,對吧,Darren ?我們總是得到房。一年,兩年的事情,如果把它放在十年計劃的角度,那麼一切都應該落實到位。

Darren :希望那是一件事情-顯然我們是創始人。我們每天都這樣想。但您知道,這是一段艱辛,艱辛的旅程,但在此之前,是因為您知道一些問題,他們在與您交談,我想知道您對利用社交媒體進行投資的投資者的看法了解有關投資的信息,了解適當的人如何做出更明智的決定,他們可以信任的人以及一切。但是在一切都對之前,我必須要問你一件事,因為當我遇到你時,你談到了Rexy,人工智能,Rexy AI,在一切出現之前,我想問你這個問題,因為我似乎有點我真的很好奇。那麼,一切如何導致Rexy AI?您可能會進一步解釋它的作用以及整個項目的願景嗎?

Prash:絕對。所以我將從雷克西開始。 Rexy這個詞代表房地產。因此,r-e房地產的DNA,x-y是房地產的DNA,其思想可以追溯到有關協作的基礎知識。看到,我相信,在購買房地產時,整個交易在購買過程中有很多方面,從購買過程的A到Z,通常是推銷員落入僅代表資產要素的位置。這樣,您便有了自己的代理人,財務人員,所涉及的行業。 Rexy的想法是我們是由無限的人工智能力量驅動的代理商,經紀人和交易社區。現在,有關AI的地方就是我們正在收集的數據。在基本交易中,我們了解到購買者購買了房屋,並有可能在未來五到七年內將其轉售。那是澳大利亞的平均值。首先了解旅程,這反過來告訴我們他們的購買行為,應該可以幫助我們預測他們在五到七年內的處境。因此,我們社區的目標是能夠在整個旅程中為他們提供服務,而不僅僅是一名地產代理,但實際上是一名專注於人際關係的地產代理商。這就是Rexy AI最初的形成方式;我們的願景是擁有就位。但是社區的本質是協作,這是我看到AI的未來的地方,Darren。現在,我們相信的一件事是,如今,人工智能已被視為太空競賽,世界各地的國家都在爭奪誰可以構成最好的人工智能。最好的解決方案之一就是協作。我們知道,目前大約有16至18個國家/地區正在製作Covid疫苗,這是一個快速的例子,正推動著疫苗的研發,他們正在通過資源的合作來實現這一目標或基於他們獲得的知識。因此,只要在一個國家中獲得某種東西,並且在創建它的其他國家之間共享它,就可以了。那是我看到它的未來的地方。因此,除了成為一個競爭性行業之外,正如房地產通常以自動化,計算機的未來而聞名,協作是前進的道路。

那就是我真正的立場。那就是我們試圖創造的本質。最終,這是為最終客戶創造價值的地方。我的目標是,能夠與行業內的同行合作,而不是為了最終客戶的利益而競爭。因此,現在,這一切都與收集數據和了解流程有關。沒有數據,就沒有機器學習。眾所周知,機器學習分為兩個地方:機器人技術和預測分析。我們的系統全都涉及預測分析,以及我們如何才能預測交易的未來。

Darren :我明白了。那是一個非常雄心勃勃的願景,同時也有很多平台如雨後春筍般冒出來,今天早上我看到有兩個平台在籌集資金進入香港,你知道,我在香港,而且就像,有這麼多不同的平台似乎就像你知道的我不會說一場戰鬥,這更像是很多人進入這市場並為此感到興奮。因此,從你的角度來看,對嗎?當有太多不同的選擇,例如房地產像澳洲這樣的平台,我想有很多。你如何看待房地產平台或整個行業的未來?

Prash:是的,我認為你正在創建他們的Denzity是一個了不起的例子。因此,回答你的問題,因為這是關於該行業的專家,第一,該行業的經驗以及提供幫助的熱情是關鍵,對吧?因為我相信那是未來,因為你可以進入該行業並有遠見或有創造多個收入來源的目標,這很有可能。但是如果你的視野在於幫助行業的未來,那就是我所認為的優勢所在,在這個地方,我們的公眾或我們的最終客戶可以找到專家,他們是第一,提供真正價值的第二,第三,具有合作精神,應該是前進的道路。那就是我個人所信任的人,直到一天結束時,如果我在一個平台上看到你,並且你在那里共享信息,從而為那麼,我相信你並不在意自己。在未來,這將完全分離人的觸感和計算元素。就像你們我都知道的那樣,每個行業都將在自動化方面發生變化。因此,任何人都可以單擊按鈕,而不是拿起電話。因此,我們的目標是成為該交易的第一名,並成為值得信賴的顧問。因此,一個包含所有組合(即 Denzity )的平台應該是未來。

Darren :那很討人喜歡。很受寵若驚。如果將來我想竊取一些台詞,如果下次需要籌集資金,我將從中竊取一些台詞,就像嘿“這次採訪的消息來源”。謝謝。很客氣。謝謝,我真的希望像我們雙方都在努力,甚至希望就個人而言,我真的要感謝你,因為我們至少彼此團結一致,因為這就是我們的信念,你知道,這就是幫助行業。因此,很明顯,聽眾可能會對了解房地產,數字化,他們的財產標籤或AI以及其他所有東西感興趣,因此,某些聽眾可能就是投資者。因此,從您的角度來看,我真的很想知道您已經在社交媒體領域和媒體領域呆了足夠長的時間了,投資者在消費了這類真實資產後又該如何謹慎或意識到?房地產媒體。我的意思是,還要補充一件事,對了,您知道媒體很棒。但是,注定會有壞人,注定會有一些本不該成為好人的人。因此,我想知道您對此觀點的看法,即使我自己對此也感到好奇。

Prash:是的,我想第一件事就是你是對的。有很多新聞沒有刪減。我就是這樣說的。就是說,早上看新聞是第一件事,對,我們要做的第一件事是使用脂肪來減少脂肪,消除負面影響,並試圖了解世界上正在發生的事情。我認為所有在那裡的投資者都應該了解他們正在閱讀的新聞的來源。那是第一。而且知道並非每個新聞媒體都可以傳播正確和真實的新聞。每個人都有一個議程。因此,了解我猜該在哪裡,誰擁有這家媒體公司以及他們為公司運營的議程非常重要。我之前提到過我之所以進入房地產時代的原因是為了消除廢話,我的意思是正確的。了解誰在運行它,他們代表什麼,他們的原則以及他們如何傳遞新聞是非常非常重要的。因此,我說,對所有投資者而言,對我所有的客戶來說,沒錯,閱讀這篇文章是公平而良好的,但要了解其出處,了解其來歷,並總是會提出第二意見。所以這將是我最好的建議。我對我的朋友和家人說。所以我也要對我的客戶說。

Darren :嗯。是的總結得非常好,因為這是業界討論的重點。而且我想,您知道,不想讓老一代人成為一名好球員,這只是因為回到過去,沒有太多方法可以了解正在發生的事情。然後在香港,例如,人們犯下了許多這類騙局或錯誤,然後又使整個行業變成了我之前在視頻中所說的整個行業,它們使它們聽起來像是一個非常糟糕的行業,等等。上。因此,很高興收到您的來信,因為有時當我將這一概念告訴人們時,每個人都像我們在談論房地產行業中的媒體部門一樣,效率很高。你知道嗎,我當時的一切都不是,不是。您不知道有多少人不知道或缺少什麼。而且,您不能只聽一篇文章說:“哦,這正是我要做的。x-y-z。”因此,我認為這是結束整個採訪的一種很好的方法。但是,在您出發之前,您想讓觀眾欣賞這部影片嗎?

Prash:好的。好吧,我要說的一件事是,歸根結底,要始終看待未來,了解未來的增長。如果您正在投資房地產,那麼請看接下來的五到七年,如果您也正在研究房地產技術並往回走,那就在那條線中找到自己的舒適區吧行業。並與專家(即您自己的Darren )聯繫,因為最終,我們將在這里為您提供幫助。自從我在香港認識您以來,您就知道您是否正在重新構建自己的東西。我的熱情是,真誠地掌握這種才智,這將成為您的原則和業務的一部分。這就是我的終極收穫。閱讀相機背後的人員,確保您了解原理,並且知道要與誰合作。也要透明。您和我都知道區塊鏈的未來帶給我們什麼。那裡將有一切。因此,隨著人工智能,物聯網和區塊鏈技術的出現,我認為媒體中的虛假行為將大大減少。人們將受到同行的評審,而技術帶給我們的地方,只有合適的人領導它,它才能變得更好。

Darren :是的,我認為這是讓聽眾了解未來情況以及諸如此類的好方法。我覺得我們可以再談論三個,四個小時。顯然,對於我們來說,我們確實計劃-如果整個見解系列都不錯,人們喜歡它,我們希望做一些更具體的事情。它可以是房地產技術,也可以是媒體本身,更具體一些。因此,作為過渡,正確的是,如果聽眾想了解更多關於您的信息或想要了解更多關於您的作品的信息,那麼您建議他們通過哪些方式與他們聯繫。

Prash:很棒,可以用三種形式來做到。第一,請訪問網站。因此,這是一個realestate.com.au。還要與我的Instagram @therealestatetimesTV。另外,您可以在LinkedIn上與我聯繫,我叫Prash Nayar,非常樂意以任何方式為您提供幫助。同樣,我們專注於西澳大利亞州,但我們在澳大利亞也有代理商。因此,我們的想法是,您想在我們國家的任何部分進行投資,我們隨時為您提供幫助,您可以通過這三種形式與我們聯繫。

Darren :太好了,很明顯,我會在整個視頻說明中將所有內容都包括在表演說明中。我只想對您的寶貴時間表示感謝,這實際上是一個爆炸,我真的很想在以後與您進一步談談。

Prash:期待我們的下一次聊天Darren。謝謝

Darren :謝謝。感謝您的加入,下次再與您聯繫。謝謝。

Prash:聽起來不錯。照顧我的朋友。

Darren :你也是。再見

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